Internet Business Ideas

Mail Merge as part of Word 2003 & 2007 can be used to print mass personalized letters and send bulk personalized emails at the click of a button.

Mail merge virtually eliminates the need to pay monthly subscriptions to email marketing companies or agencies.

Most people don’t realize that the software to send personalized bulk emails is ALREADY on their own computer.If you’re in a small business then you should really spend a little time familiarizing yourself with the process.

Mail merge using word and outlook is relatively simple.Mail merge provides huge benefits for users.Previously when you wanted to send out letters or emails to a list you had to compose each one separately.A painstaking procedure at the best of times.Using word mail merge this can all be accomplished in the ONE word document.

So, if you have 100 or even 10,000+ letters or emails to print or send, they can all be done at once with the click of a mouse.

Personalized letters and emails achieve better response rates than mass produced generic letters and emails.

For small businesses and small budgets learning to use mail merge will give you the most bang for your buck.Don’t just use the merge fields after Dear, and for your senders address. Advanced users should take full advantage of the functionality of the program.

Use the recipient’s name frequently throughout the body of your content.If you have custom fields in your database such as; partners name, children’s names, pet name and birthday, then by all means you should use these fields to their full extent

If your content is highly personalized your message will be more effective. The person will remember it and probably appreciate that you took the time to write to them personally.

Letter Writing Tips: Insert their business name or first name in the headline of your letter. Make sure your headline clearly states what your letter is about, otherwise it may not get read any further.

Include a picture of yourself and ALWAYS include a p.s at the bottom. Photos and p.s’s get an awful lot of attention. Sometimes people will read the headline and the p.s. before they read the content of your letter.

Email Writing Tips:ALWAYS use tables! Designing your emails with tables will make your emails more reader friendly as this format closely resembles the format which people are accustomed to.

Style your emails to look and function exactly like a professionally designed HTML template. You can add background colors, shading and borders to your table to suit your branding.

About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:

Mail Merge Word 2003

www.mailmergeguide.org/howtomailmerge

www.mailmergeguide.org/mailmergetutorial

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