Is the High Cost Of Drayage Killing Trade Shows?
If have exhibited at trade show probably already know about the high cost of drayage, either you were shocked when you received your final bill from the show contractor or you were smart enough to take some of the measures below to cut your drayage cost. What is drayage?.
Drayage is defined as such:Hauling goods short distances. In trade show usage: moving exhibit materials within the confines of the exhibit hall, or the general contractor’s warehouse.
Most exhibit halls charge drayage by the weight of 100 lbs increments therefore if your exhibit booth is 2000 lbs then your cwt (A unit of weight measurement created by U.S. merchants in the late 1800s. A hundred weight is equal to exactly 100 pounds.) cost is $50 based on 20cwt, your drayage cost would be $1000
This cost can mount up your final exhibit cost. The $50 cost estimate is a conservative one some show contractors have charges $100 per CWT. Most exhibitors are very upset about these charges and of course outraged, which is understood. The cost only includes moving your exhibit components form the dock to your booth and out. It also includes storage of your empty crates for the show. I have heard from exhibitors that drayage is sometimes a hidden cost which is never budgeted for. They feel simple ripped off by the show management.
There is good news is that this charge can be reduced. There is a simple and yet effective way to reduce this cost. Using a light weight constructed trade show booth certainly can help. Great deals of exhibitors are now finding ways to reduce the weight of their trade show booth. These ways consist of having there trade show displays build out to lighter material such as Fabric and other lightweight material. Anther way to reduce or not get hit with hidden cost is to Rental your next trade show booth. Rentals trade show display providers or Exhibit houses tend to provide an all inclusive rental package which may consist of all show services, which include electrical, electrical labor, drayage and other services.
Another way Exhibitors are saving on high drayage cost is by attending smaller venue towns. These smaller cities that are now hosting trade shows are reducing cost in order to get the larger trade shows. A good place to look for smaller venue trade shows by the City would be www.tsnn.com
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