Internet Business Ideas

For those of you who just happened to stumble onto this article and are starting from the very beginning (a very good place to start), I’ll begin with a brief answer to the question: What is article spinning?

We sometimes spin articles so that we can get more benefit from the time or financial resources that we have invested into producing a good example of web writing. We don’t want the exact same article’s publication on a large number of sites, because duplicate content will not be of any value to anyone involved in the distribution and consumption chain. Our readers certainly do not want to repeatedly find the same article, the publishers face the possibility of getting no benefit at all from a duplicate article because the major search engines try to avoid showing the same content multiple times in any set of results for a given search by a user and we, as Internet marketers, in turn stand a substantially decreased liklihood of getting all the visitors or the search engine optimization (SEO) benefit that we might have have received from entirely fresh content.

Content or article spinning is really nothing more than rewriting the article multiple times…except that it is a lot easier, although still somewhat time consuming. What we actually do is rewrite the content one chunk at a time. The size of the chunk that you rewrite at one time, is up to you as you prepare for spinning. We essentially provide alternatives for each of those “chunks” from which a software program will randomly select. We might provide our software alternatives for entire paragraphs, for entire sentences, for phrases of a few words and for individual words. We can even code our spinning in such a way so that some versions of the resulting articles may have six paragraphs while other have eight, for example.

A technique that most good spinning software options permit is called nested spinning. That is simply placing alternatives within other alternatives. As an example of this, let’s say that my original sentence is, “I adore my new green hat.” I could rewrite two substitutions for that. The first might be, “I surely love my green hat that I bought recently.” A second alternative could be broken into two sentences to achieve even more variety. “I purchased a new hat not long ago. It’s a very cheery bright green.” When these are presented to my spinning software, it will randomly choose one of the three alternatives for each of the many article versions that it provides.

I can provide more alternatives by using nested spinning for each of those options that I have so far created. I’ll just use the third alternative for a quick example of how this works. I could provide a rewritten version of the words, “purchased a new hat” to “bought a new cap.” I could also provide an alternative to “not long ago.” That might become, “a short while ago.” In other words options are nested inside other options.

The more alternatives you provide for the computer software, the more versions you will have that are sufficiently different from each other. (A good target is to have each version that you submit to a website be a minimum of 25% different from every other version. I actually prefer to reach a higher standard of about 35% or more.)

Here are a couple slightly different approaches to make the best use of your article spinning.

Method 1: Rewrite every paragraph one time (two would be even better). Use nested spinning by now rewriting each sentence in each alternative of each paragraph once. Finally, in the first two or three paragraphs and in the last paragraph, add another level of nesting so that you provide many of your words with alternative synonyms and/or rearrange the wording of a number of the phrases.

Method 2: Rewrite every sentence in the article at least one time. Add a third alternative sentence for each sentence in the first two or three paragraphs and the final paragraph. Apply the first level nesting to selected individual words and phrases in the first three and the final paragraph. Also provide some alternatives for selected words and phrases in those middle paragraphs.

The first approach is better, especially if you have a high standard of uniqueness that you want to achieve or if you want to generate a large number of unique articles. The second approach is faster and will usually yield satisfactory results.

If you outsource your spinning to a qualified article spinning company, I suggest that you be certain that the spinners, who may also be willing to write the base (or seed) article for you, will abide by these general recommendations. Perhaps you may want to send them a link to this article.

One more tip: As a rule, you achieve better results with longer articles, as the total number of alternatives (and, thus, possible unique combinations of alternatives) increases with the total number of sentences. Of course, longer articles will also take far more time to prepare for spinning, so you need to weigh those variables in determining article length.

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