Internet Business Ideas

Marketing aimed especially at bloggers who want to build a
readership: will this become a specific niche of internet
marketing?

Internet marketing is a generic term for the whole scope
of marketing targeted for online business owners and
webmasters which until now has rarely been very specific
in its application. But today, with the new widespread
interest in blogging and the wonderful social bookmarking
phenomenon, a new specific breed of internet marketing
is called for! And so I am advocating “Blog Marketing”!

What is Blog Marketing exactly?

Marketing specifically given to solving the problems facing the
blogger. Which are? Well, say you get your new blog up and
running: it is to be about cat breeds. You have two pedigree
cats and you want to tell the world about them and so you opt
for the general niche of Cat Breeds, with the intention of
sneaking in lots of neat amusing anecdotes on your two cats,
lots of interaction between cat-lovers, a directory of breeders,
photos of pedigree cats, and not least, to promote a few ebooks
devoted to cats.

You spend a little time creating your first ten posts, you add
some sidebars, you’re ready to roll out your blog to the world,
both cat-loving and cat-hating, and even cat-indifferent!
And what happens then? Nothing. No one visits your blog,
no one comments on your blog, no one knows your blog exists.
You want to cure the “nothing” scenario? So this is where Blog

Marketing comes along for you!

You need to communicate with cat-lovers everywhere that
your blog is up and running and requires readership! You
could start by emailing cat breeders and cat breed sites asking
for advice, material to post, a directory of breeders, photos.
Tell them your aims, ask them to get involved. Do they have a
list of cat-lovers? How can you tap into that list? Can you pay
to run a solo ad to the list? Can you swap anything for the use
of the list, perhaps free advertising or article posting upon
your blog pages?

Try a few simple small inexpensive ads offline: classifieds
in local and national ad newspapers, cat magazines and
similar. Proclaim your blog to be a meeting of the minds
for cat afficiendos! Have an opt in box at the top of your
blog page to capture readers’ names and emails so you can
build a list of cat-lovers, email them a weekly newsletter, say,
and occasionally promote ebooks and other services of interest.

You may even narrow this niche down to just one or two breeds!
I would prefer to target pedigrees in general so as to enjoy a
wider audience for my newsletter promotions. Have some cartoons
on your blog. Vet numbers. “How To” and “Did You Know” and
feature a breeder weekly. Have lush photos and cute stories!
Consider some low priced Google Adwords advertising which can
be very effective in this type of niche, especially if you
promote your blog as an authority: “The Balinese Breeders
Blog” for instance, or “Cat Lovers Get It Here Blog”!

Search online for other blogs, either devoted to cats or
something along the lines of Pedigree dogs, birds, fish
even! Rabbits, coveys: advertise and article swap with these.
Build a community of like minded blogs! Keep it interactive.
We don’t want closet blogging! Open your doors and proclaim
your blog to the world at large!

So these are some initial ideas I have for a very specific animal
lovers’ niche blog, and of course you can work along similar
lines whatever your subject of interest. I would like to say
especially: do keep posting regularly, at least twice weekly,
even if on random days and short posts. Keep up-to-date and
keep the flow going. Social bookmark a short synopsis of your
post to various web 2.0 websites. Take a few moments to read
other blogs and comment on them. Show an interest. Blog
marketing is interactive internet marketing! There are no hard
and fast rules: blogging is developing all the time. But be
imaginative, be innovative and be creative! Aim to stand out
from the crowd. Propel your blog onwards and upwards by
sheer courage, boldness, wit and ingenuity! Because
blogging is you! Blogging is you expressing your thoughts
and ideals to the world. And we love you for it!

Enjoy great success in your blog marketing!

Louise Woodcock Piano Teacher and Internet Business Strategist
You can discover more about me at http://ZowocoMarketing.com
Please feel free to use this article however you wish! God bless!

Author: Louise Woodcock
Article Source: EzineArticles.com
Provided by: Digital Camera News

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